Wind Point Partners Combines Turf Masters with Portfolio Company ExperiGreen
Combined business will form one of North America’s largest residential lawn care platforms
Chicago, Ill., December 11th, 2025 – Wind Point Partners (“Wind Point”) today announced the acquisition of Turf Masters Brands (“TMB” or the “Company”). Effective immediately, the Company will be combined with Wind Point’s existing portfolio company, ExperiGreen Lawn Care (“ExperiGreen”), uniting two of the industry’s fastest-growing residential lawn care businesses under the Turf Masters Brands corporate name. The merged company will employ more than 1,800 team members and serve nearly 400,000 residential customers across 16 states and two Canadian provinces, with significant presence in the Midwest, Mid-Atlantic and Southeast markets.
Similar to Experigreen, TMB is a provider of fertilization, weed control, aeration, seeding, tree and shrub care and exterior pest services, principally focused on residential homeowners. Both companies share a deep belief that reputation matters, and their true differentiation lies in their people – individuals passionate about providing exceptional lawn care and remarkable service. With greater scale and resources, Turf Masters Brands will continue to invest in technology, agronomic excellence and customer service, while preserving the local brands customers know and trust.
Luis Orbegoso, current ExperiGreen CEO, will serve as CEO of the combined Company, leading an experienced executive team that combines talent from both companies and brings decades of expertise in the lawn care industry.
“By uniting two strong, complementary organizations, we are creating a platform for exceptional service across North America,” said Mr. Orbegoso. “Our combined capabilities, talent and market reach give us a powerful foundation for continued growth and expanded opportunities for our teams.”
Turf Masters Brands will continue executing a disciplined M&A strategy, adding high-quality lawn, tree, shrub and exterior pest businesses to the platform. In recent years, the combined Company has completed multiple acquisitions, expanding into new geographies and broadening its service offerings. This strategy supports long-term value creation by driving a larger branch footprint and a more diversified customer base.
“Lawn care is a large, attractive market with a strong value proposition, that is only increasing with consumer demographic changes and ability to leverage technology to further enhance the service offering and delivery,” said Alex Washington, Managing Director at Wind Point Partners. “Our vision for TMB is clear – to lead the industry – and we will achieve that by continuing to build and invest in a best-in-class organization.”
Court Carruthers and David Alexander continue to serve as Board Co-Chairs of the combined company. Mr. Carruthers is the retired CEO of TricorBraun, a board advisor to Wind Point portfolio company SmartCare and a longstanding member of Wind Point’s Executive Advisor Partner program. Mr. Alexander is the former CEO of TruGreen, the largest residential lawn care company in the U.S., and has been Board Co-Chair for ExperiGreen since 2022. Mr. Carruthers and Mr. Alexander bring decades of experience driving value creation in C-suite and Board-level roles.
Wind Point is an active investor in route-based, technician services platforms, with select current investments including Liquid Tech Solutions, SmartCare, Pavion and United Uptime Services. The Firm’s approach emphasizes operational excellence, omni-channel sales and marketing, enhanced technology and accretive M&A as key drivers of value creation.
Greenberg Traurig, LLP served as legal counsel and KPMG LLP provided transaction advisory services.