RTIC
RTIC is a leading direct-to-consumer provider of premium outdoor products.
RTIC (the “Company”), headquartered in Houston, Texas, is the largest direct-to-consumer (“D2C”) eCommerce provider of high-quality coolers, tumblers, bottles, travel bags and other products for outdoor enthusiasts. The Company offers a broad portfolio of RTIC-branded products under its “Overbuilt. Not Overpriced.” promise.
Wind Point acquired RTIC in September 2020. Our value creation plan focuses on growing the platform organically by optimizing its digital marketing strategy, entering new product categories, and leveraging the Company’s platform to add strategic brands.
Wind Point partnered with seasoned consumer products executive Bill Pond, who joined RTIC as CEO. Prior to RTIC, Mr. Pond served as President at SwimOutlet.com and previously held multiple leadership roles within L.L. Bean, where he was responsible for growing its eCommerce business.
RTIC is Seeking Acquisitions
RTIC is seeking strategic acquisitions. For additional information or to discuss a potential transaction, please contact Paul Peterson.
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Wind Point Team
- Paul Peterson, Managing Director
- Sam Burchell, Senior Associate