Palmex

Palmex (the “Company”), headquartered in Monterrey, Mexico, is a leading manufacturer of better-for-you (“BFY”) and Hispanic snack pellets for salty snacks.  Snack pellets are the intermediate form in many salty snack products including veggie sticks or straws, three dimensional snacks, food carriers, wavy snacks and other unique forms. The Company produces a broad portfolio of wheat, corn and potato-based snack pellets that are sold to large consumer packaged goods companies, regional manufacturers, distributors and mom-and-pop retailers across Latin American and the United States. 

Wind Point acquired Palmex in February 2022 to serve as a platform to build a leading North American business-to-business salty snack manufacturer in the better-for-you and Hispanic segments. Our value creation plan focuses on growing the platform organically through investments in capacity, marketing and R&D, and completing strategic acquisitions of salty snack manufacturers in the U.S.

Wind Point partnered with Executive Advisor Partner (“EAP”) Jose Luis Prado, who is serving as Executive Chair of Palmex. Mr. Prado is the former CEO of Evans Food Group, a Wind Point portfolio company sold in 2019, and previously spent 30 years with PepsiCo leading snack businesses in the U.S. and Latin America.